Founder-led social media agency · DIFC, Dubai
Make your brand unscrollable.
For UAE brands in food, health, beauty and lifestyle. Strategy, content, ads and PR from one senior team, measured in enquiries and revenue, never in adjectives.
16 brands we have worked with
- Pizza Pie Factory
- Canadian Specialist Hospital
- noon
- Lucia Clinic
- SIVVI
- NUXE
- YAH Polyclinic
- Contour Clinic
- Green Hill
- Blacklane
- Filorga
- SAL by Burj Al Arab
- Toby's Estate
- ZY Padel
- MYZ Pilates
- Jeep
- 61,123organic views for one F&B brand, with AED 0 spent on ads
- AED 22,000+revenue from 42 new clinic patients during a four-month Instagram campaign
- 25%of those new patients came back, at the same average spend
- 200+events in our PR & events director's own track record
Views and reach are Instagram's own data. Patient, revenue and repeat figures are reported totals for the YAH campaign period (Meta ads, boosted posts and influencer content), not ad-platform tracking. The events figure is individual experience, not agency work. Each case below shows its source and caveats.
Why Caffeinated · 76 seconds
Watch us take over a brand.
The takeover · an illustrative scenario
What happens when we take over your brand.
Most agencies show you a mood board. Here is our maths. Pick a business, move the budget and watch a 90-day plan turn into numbers.
Month 3, per month · planned case
- 0ad impressions
- 0people who click
- 0enquiries
- 0new customers
Cautious case (half the enquiry rate):
Illustration only. This is a hypothetical brand, not a client result, a forecast or a promise. The rates under each number are our own planning assumptions for Meta ads in the UAE, not published benchmarks. Revenue is before our fee, ad tax and your product costs. Months 1 and 2 are shown at 60% and 85% of month 3 while we test creative. The model is linear, so very large budgets or prices overstate results; in practice each extra dirham usually buys a little less. Organic reach is not counted. Real results depend on your offer, prices, market and creative.
See every assumption
| Business | Cost per 1,000 views | Click rate | Clicks that enquire | Enquiries that buy |
|---|---|---|---|---|
| Aesthetic clinic | AED 30 | 0.9% | 8% | 25% |
| Restaurant | AED 18 | 1.2% | 6% | 70% |
| Padel club | AED 22 | 1.1% | 8% | 35% |
| Fashion label | AED 24 | 1% | 2% | 100% |
Each step is rounded before the next one, so you can check the maths yourself.
- Weeks 1–2
Understand
Audit the account, the competition and the offer. Find the one position nobody else in your category owns.
- Weeks 3–4
Strategise
Content pillars, a shoot day, ad structure and the tracking to measure enquiries, not likes.
- Month 2
Create
Three to five creative angles go live. Weekly we cut the bottom performers and shoot more of what works.
- Month 3
Optimise
Budget moves to winners. A creator or PR moment adds reach. You get a one-page report in plain English.
Proof · two stories, 60 seconds each
Results we can show you line by line.
Every number comes with its source, its period and its caveats. No vanity metrics dressed up as results.
SIVVI × Nike · Fashion
Jeep · Automotive
Healthcare & beauty · Clinics
SIVVI · Influencer edits
Wellness studio · Wellness
Restaurant · F&B
What we do
Five skills. One team. Zero hand-offs.
Hire a content agency, a media buyer and a PR firm and you become the project manager between them. We sit in one room, so the idea survives from brief to result.
All services01Social Media & Content
A feed with a point of view.
We plan the month, write the captions, run the community and keep the standard high when nobody is watching.
- Monthly content plan
- Copy & captions
- Community management
- Platform-native formats
02Strategy & Consulting
Decide what you stand for first.
Positioning, audience and campaign logic, worked out before a camera comes out. Every brief starts with a business goal.
- Brand positioning
- Audience & competitor audit
- Campaign planning
- Monthly performance review
03Creative Production
Shot for the thumb, not the archive.
Reels, photography and design made for the feed from frame one, so the work looks like you everywhere it lands.
- Reels & short video
- Product & lifestyle shoots
- Design systems
- Motion graphics
04Paid Media & Performance
Spend that has to earn its keep.
Paid social built around enquiries and sales. The team that made the creative runs the ads, so nothing gets lost in translation.
- Meta & TikTok ads
- Lead generation
- Creative testing
- ATL & BTL campaign support
05PR & Events
Give people something to film.
Creators, launches, press and live moments that happen offline and travel online.
- Influencer campaigns
- Launch events
- Press placement
- Experiential activations
The team
Senior people. Not just at the pitch.
The founders work on your account from the first call to the monthly report. Here is where they learned it.
-
Abdul Moiz
Co-founder & CEO
Led a $70M+ category at Amazon MENA
-
Gul E Noh Najeeb
Co-founder, Chief of Creative & Marketing
Campaign Middle East Creative Faces to Watch 2026
-
Salwa Binte Najeeb
Co-founder, PR & Events Director
200+ events · 1,000+ influencer network
-
Usman Bin Najeeb
Lead, Marketing & Design
Concept to content to motion
-
Arsh Zain Dsylva
Founding Team & Key Account Manager
Built at noon Food and Splash
-
Rabia Pamir
Social Media Planner
F&B and healthcare specialist
Individual team experience includes Amazon MENAMercedes-Benznoon FoodSplashMichelin-starred restaurantsToby's Estate
How we work
No fluff. Here is the deal.
What you won't get
- Likes and impressions dressed up as results
- A senior pitch, then a junior team
- A 40-slide report nobody reads
- Three agencies blaming each other
- Ideas only when you ask for them
What you get
- Enquiries, bookings and revenue as the scoreboard
- A founder on your account, every month
- One page: what worked, what didn't, what's next
- Strategy, content, ads and PR in one team
- The next move brought to you, before you ask
Your brand, next
20 minutes. One honest audit.
Tell us about your brand. We'll tell you what we'd change first, whether or not you hire us.